Taco Bell x Cheez-It: Think Big — Ashley Cardwell

When we announced The Big Cheez-It at Taco Bell, the world thought it was the next biggest innovation since the iPhone…

Taco Bell is announcing their new menu like it's the new iPhone except this Cheez-It Crunchwrap is actually more innovative pic.twitter.com/wWF4FDn73X
— Mike Scollins (@mikescollins) February 10, 2024

So we launched our product just like any tech giant would 🤷‍♀️

And you know there was an app for that.

Madge even created the custom track for us and even released it on Spotify.

Shower Food Review 103: Taco Bell Cheez-It Tostada - Went to pick this up and my heart sank when they said they weren't selling it yet. Just as my gf and I were about to drive away a heavenly voice appeared and said "oh wait nevermind, we do have it." We sped home running every… pic.twitter.com/cwxeIh9d8O
— gaz (@gazpachomachine) May 31, 2024

Watch on TikTok

Even Colbert thought it was a big idea 😱

Here’s the clip of Stephen Colbert responding to @JohnJamesMI’s #RNC2024 speech last night, in which he said that America is “the greatest idea that’s ever been.”

“Greatest idea? Someone obviously hasn’t tried the Taco Bell Big Cheez-It Crunch Wrap Supreme. That’s a good idea.” https://t.co/nhjOuE22Tk pic.twitter.com/8FXBGzNgFL
— Andrew Roth (@RothTheReporter) July 17, 2024